Coffee Research

Starbucks

Who? Everyone

Experience? Fast-pace, busy, professional

Positives? Fast and quick

What isn’t done well? Busy, low customer service, low stock

Identity? Green, Professional

Caribou Coffee

Who? Iowa State almuni

Experience? Fast-pace, busy, friendly

Positives? Fast and quick

What isn’t done well? Busy, low customer service, low stock

Identity? Blue/white, sweet

Rotisserie

Who? Iowa State students and faculty

Experience? Fast-pace, busy

Positives? Convenient

What isn’t done well? Bad coffee

Identity? Gray, dull

Arcadia

Who? Ames citizens

Experience? Hipster-like students

Positives? High-quality food and coffee

What isn’t done well? Not fast paced

Identity? Friendly, customer service personable

Stomping Grounds

Who? Ames citizen

Experience? Professional, friendly, personable

Positives? High Quality, friendly, one-on-one

What isn’t done well? Busy

Identity? Hipster and different

RESEARCH: https://www.pinterest.com/vuongyyy/artgr-370/

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